Public Relations
Traditional print media like magazines and newspapers continue to need stories to fill their pages. Equally, TV and radio need content to broadcast on their shows. And now there is an increasing number of channels through which companies can engage with their target audience without going through a journalist.
I’m talking here primarily about social networking sites like Facebook, YouTube and LinkedIn. But maintaining engagement across these digital platforms, as
Media exposure, wherever it is, influences the way companies are perceived. At best it can help transform a business into a success; at worst it can destroy it. Marketing campaigns enable businesses to control their messages to a specific audience; focused PR activity supports that objective. Product or service endorsement in
PR can be used in many ways
- Launching products or services
- Aiding recruitment
- Negating bad publicity and reputation management
- Helping attract prospects
- Cross-selling to existing customers
- Maintaining brand awareness
I have extensive experience in writing press releases, case studies, articles, newsletters, thought leadership pieces and blogs. I’ve also organised press launches and established good working relationships with trade, national and consumer journalists. I have also worked in crisis management, fielding media calls and preparing positions statements